Dubai, UAE – November 24, 2019: Al Shafar Steel Engineering LLC (ASSENT), one of the largest steel fabrication and erection companies in the GCC and part of ASGC Group, is launching its new pre-fabricated modular building during The Big 5.

Modular building offers a fast, efficient, eco-friendly and affordable alternative to traditional building methods, ideally suited for rapid growth in the UAE and beyond.

Made from light-gauge steel, pre-fabricated modular buildings are constructed offsite in a factory setting before being transported and assembled on-site. This is done under controlled plant conditions using the same materials, designed to the same codes and standards, as conventionally built facilities. In this methodology, buildings are produced in “modules” that when put together on site reflect the identical design intent and specifications of the most sophisticated site-built facilities without compromise.

This methodology allows several activities to happen in parallel, dramatically decreasing project delivery timelines with an average reduction of between 40-50 per cent for large-scale projects. A modular building approach can also reduce project build budgets by as much as 30-40 per cent.

Amr Ali, ASSENT Managing Partner, said:

“The scale of construction work in the UAE, and across the wider region, has brought about the need for faster, more flexible, and convenient solutions that enhance the building process. Pre-fabricated modular building fits the bill perfectly. We believe this is the most rational development of the construction sector, falling in line with the fast pace of life and the high standards of living we all enjoy in the UAE. Modular solutions are flexible enough so that with smart planning, innovative designs, and powerful capabilities, all building types of any size can be accomplished.”

Modular construction can be used for all types of buildings—single or multiple stories—such as residential, offices, educational, healthcare, warehouses, bathroom and kitchen pods.

Today ASSENT serves a wide array of projects in the UAE and abroad, including landmark developments such as Al Maktoum Stadium, the Mohammed Bin Rashid Library, and the forthcoming Dubai Hills Mall.


ASSENT is one of the largest Steel Fabrication and Erection Company supported by large engineering services established in 2008 to serve the requirements of industrial and commercial projects, focusing on high quality level and supported by large capacity as to serve the high global demand for steel products. ASSENT manufacturing facility is located at Dubai Industrial Park - UAE, having production capacity up to 120,000 ton/year.

ASSENT capabilities & resources can serve and support clients as a strong partner for any type (Airports, Bridges, Power plants, high-rise building, Showrooms, Terminal Buildings, Factories, Car parks) of commercial and industrial projects, by providing vast services as follows:

  • Engineering
  • Fabrication
  • Painting & Fireproofing
  • Erection

Al Maktoum Stadium, HH Sheikh Mohamed Bin Rashid Library, Al Taweelah Alumina, Qurayyah Power Plant, Az-Zour North Kuwait - these and more demonstrate ASSENT’s track record in delivering major projects around the world. Other landmark developments under construction such as Dubai Hills Mall, SeaWorld Abu Dhabi, Marrassi Al Bahrain Mall and Kuwait International Airport.

ASSENT’s vision is to exceed the client expectations - every time and achieving continued recognition internationally as market leader in structural steel, pre-engineered building, cold form, cladding and accessories - known for our suppleness, competency and know-how in global market, in a work place with no injury to our employees.

For more information about this exhibitor contact:

Elisha Dessurne
Elisha Dessurne Content and Public Relations Manager, dmg events





About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.