60 seconds with Dr. Mania Merrikhi, Vice President Marketing

Albaddad will be exhibiting its latest products at Urban Design and Landscaping Expo in Dubai this November. We spoke to the Vice President of Marketing, Dr. Mania Merrikhi; here's what she told us as she prepares to participate to the largest dedicated platform for the Urban Design & Landscaping industry in the Middle East.

What are the major opportunities you spot in the GCC?

The GCC market is very dynamic and is always looking for new ideas, this sets the platform for innovation and creativity at its core

What are the major growth drivers for the industry in the UAE?

The major growth drivers include events that take place across a variety of sectors such as sporting and trade events for eg. The Expo 2020. 

According to you, what are today’s top 3 trends in the outdoor sector?

The top 3 trends are providing sustainable products, reducing waste and recycling.  

How do you think  your sector will evolve in the next years?

We are at the base of a sustainable evolution and we believe with the new developments in the region our business line would also divert to healthcare and sporting events. 

How does your product respond to the challenges posed by an arid and very hot environment like the one of the UAE?

We have engineered and designed a custom made air conditioner to meet the requirements of our tent structures and Pre-Fab units keeping in mind the high temperatures and strong winds in the GCC countries. In addition all other components of the tent structures such as the PVC and aluminum are of high quality standards to meet the market requirement.

Are there any remarkable projects your company has developed outside the UAE? Please provide details

We have  built the largest single unit marquee which measures 46,868.23 square meters (504,485.22 square feet) in Kizad Abu Dhabi and have received a Guinness  World Record for it as well.

What products will you present at the ?

We will present full product solutions such as tent solutions, event solutions, pre-fabricated units, aluminum and glass, steel solutions, parking shades, garden furniture and tensile. ​  

About Albaddad -

Albaddad group has been established in Abu Dhabi 1971 by the founder Hussain Albaddad to supply the requirements of the tents from the royal family that time and other official authorities in addition to the individual clients. Continued by the second generation of Albaddad who manage the company and develop it according to the highest world standardisation that made Albaddad group ranked number one worldwide.

Meet with Albaddad at Urban Design & Landscaping Expo - Location: Outdoor area, Stand No. OS720

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.