60 seconds with Vilma Martinelli, General Director

Vilma Martinelli
Vilma Martinelli

Dnd will be exhibiting its latest products at The Big 5 in Dubai this  November. We spoke to the General Director, Vilma Martinelli; here's what she told us as she prepares to participate to the the largest construction event in the Middle East.

According to you, what are today’s top trends in the construction industry?

“Green” design that plays close attention to sustainability, the so-called “design-build process” (to consider and plan implementation timing), as well as modular and prefabricated construction projects.

How do you think the construction industry will evolve in the next years?

The available data and information indicate a positive inversion of the trend when it comes to investment in infrastructures and residential projects in the Gulf area. Various countries are launching ambitious economic conversion projects that will undoubtedly lead to important developments in the world of construction. The movement of the oil price, which is sensitive to regional and international tensions, however, will determine the acceleration or slow-down of both large and small projects.

Are there any innovative Products/Solutions your company has developed? Please provide details.

In 2018 we have conducted an important research and development operation called “Handling Architecture”: under the guidance of our artistic director Giulio Iacchetti, we have involved 5 international renown architecture studios in the design of one handle each. This operation was presented with success at the Salone del Mobile in Milan in April, and we are now bringing it to Dubai: the results are 5 innovative handles which make us very proud. The handle is an object that always, tirelessly requires placement in space with new aesthetic canons, new geometric lines, new balances of forms. Stefano Boeri Architetti, Alfonso Femia, Maurizio Varratta, Cino Zucchi and the studio 967 Arch have achieved this objective perfectly.

Why are they innovative?

Every handle accomplishes this in its own way: for example, the handle by Alfonso Femia completely revises the relationship between the door and the handle itself, which conquers an unprecedented physical space not considered in the past. The handle by Stefano Boeri Architetti, on the other hand, totally reinvents the relationship with the plate. This is research, for us, and it is innovation in terms of the good design we are developing and spreading.

What products will you present at The Big 5 Show this year?

We will be showing our best items: the handles of the “Handling Architecture” operation, the new products for 2018 (by outstanding designers like Odo Fioravanti, Inga Sempé, Jaime Hayon), and our bestselling products, in new finishes, with different options for customization.

About Dnd -

The history of Dnd stems from the ancient and strong dedication of craftsmanship and industry spread in Val Sabbia, in the province of Brescia. A territory with a centenary material knowledge, especially in the steel industry - among the major European poles of the sector: here, in Nozza, the company Fmn Martinelli was born in 1968 under the guidance of Angelo Martinelli, a capable man and passionate manufacturer of handles, knobs and high quality doors.

Today, under the name Dnd, the company is run by Vilma Martinelli together with her children Pietro and Simona, who for years have been important figures of reference and support: their ambitious commitment is to create a forge of ideas, combining the long production experience gained with the creativity of valuable architects and designers who are promptly involved in product design. Designers, artisans and suppliers are an active and precious part of Dnd's soul, which from a historical production forge looks to the present and to the future with confidence: a solid business vocation - and territorial - at the service of contemporary, Italian and international projects.

Meet with Dnd at The Big 5 at Sheikh Saeed Hall, SS1D151

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About The Big 5

25 - 28 November 2019, Dubai World Trade Centre

The Big 5 is the region’s largest and most influential event for the construction industry. 

Organised by dmg events, the exhibition showcases 360-degree building solutions clustered in six product sectors: MEP services, Building Interiors & Finishes, Building Envelope & Special Construction, Construction Tools & Building Materials, Construction Technology & Innovation, and the all new Offsite & Modular Construction.

Gathering buyers and manufacturers of construction products from around the world, The Big 5 also offers a broad educational agenda, with two high-level conferences and dozens of CPD-certified workshops.

On its 40th edition, the event runs alongside The Big 5 Heavy, Middle East Stone, Middle East Concrete, HVAC R Expo, the Urban Design & Landscaping Expo, and The Big 5 Solar. 


About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom.