In talks with Vilma Martinelli, General Director of Dnd

Dnd will be exhibiting its latest products at The Big 5 in Dubai this November. We spoke to the company's General Director, Vilma Martinelli; here's what she told us as she prepares to participate at The Big 5, the global hub for the construction industry.

Vilma Martinelli
Vilma Martinelli

What products will you be showcasing at the event?

Dnd presents two new handles, Viva and Iki, designed respectively by Luca Nichetto (an internationally acclaimed designer) and by two young Italian talents, Alessandro Stabile and Mario Scairato.
Dnd is also proud to announce the acquisition of the brand Poggi & Mariani, an excellent crafts firm specializing in classic handles with decorative styling. The research project “Architecture for the hands,” with five handles designed for Dnd by internationally renowned architects, will be on view in the various available finishes.

What added value do these products bring to the Construction Tools and Building Materials sector?

Continuing new developments in terms of production and finishes (also custom), with a focus on design, research and the values of Made in Italy.

Can you share your outlook on the Gulf construction industry? Why is it important for you to do business in the region?

It is important to do business in the region because it is one of the most vital regions in the field of construction.

What is unique about the Gulf Construction industry compared to other regions where you operate?

The prestige of the construction and interior design projects; the possibility of working on different scales and in different styles; all in a context of high quality and response to the needs of personalization of individual clients.

Is there something you are looking forward to in the pipeline?

We want to show our clients the potentialities of the acquisition of Poggi & Mariani, a historic brand in the sector and to transmit the enthusiasm that accompanies all our new projects.

How will it benefit customers to see you at the event?

They will be able to see a company that is proud to represent Made in Italy at its best, with its finest values: care, quality control and excellence in the creation of products.

What was the best part about your time at the event last year?

From the 2018 edition, we remember the good response on the part of clients and visitors to the new corporate image (the company went through a major rebranding process in 2017-18), and to the new products.

Why did you choose to participate again for the event this year?

We have some important new developments and products to narrate and demonstrate. For us, The Big 5 always constitutes an excellent opportunity in terms of trade and growth.

What do you most look forward to at the event this year?

We expect to consolidate our good relationships with clients in the region, and in particular we look forward to developing new ones, thanks to our specialization in the handles sector.

About Dnd -

Fifty years of history, balancing craftsmanship and innovation. A company that is now an international reference point for the production of handles with an accent on high-quality design. Designers, craftsmen and suppliers are an active, precious part of the identity of Dnd, which as a historic forge of production looks to the present and the future.

Meet Dnd at The Big 5, Sheikh Saeed 1 - SS1 C154, Dubai World Trade Centre, from 25 to 28 November!

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About The Big 5

23 - 26 November 2020, Dubai World Trade Centre

The Big 5 is the region’s largest and most influential event for the construction industry.

Since 1979, the event has launched hundreds of thousands of products boosting the expansion of the Middle East and African markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the region.

Having celebrated its 40th anniversary in 2019, the event seeks to support construction companies through a shifting economic landscape, boost business, launch the latest building solutions, educate industry professionals, and foster best practices championing technological innovation. 

The Big 5 covers the full construction cycle; not only does it showcase products across six dedicated product sectors: MEP services, Building Interiors & Finishes, Building Envelope & Special Construction, Construction Tools & Building Materials, Construction Technology & Innovation, and the all new Offsite & Modular Construction.

It also runs alongside six specialised events enabling industry professionals to source products from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, HVAC R Expo, Middle East Stone, The Big 5 Solar, and the Urban Design & Landscape Expo.

Beyond bringing to Dubai over 20,000 innovative building solutions to over 68,000 expected visitors, the seven co-located events provide complimentary high-level summits, practical seminars, and CPD-certified workshops to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

In order to promote technological innovation in the construction sector, the event also features The Big 5’s Start-Up City, the Live Innovation Zone, and the FutureTech Construction Summit, among others.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors.


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom.