In talks with Vilma Martinelli, General Director of Dnd

Dnd will be exhibiting its latest products at The Big 5 in Dubai this November. We spoke to the company's General Director, Vilma Martinelli; here's what she told us as she prepares to participate at The Big 5, the global hub for the construction industry.

Vilma Martinelli
Vilma Martinelli

What products will you be showcasing at the event?

Dnd presents two new handles, Viva and Iki, designed respectively by Luca Nichetto (an internationally acclaimed designer) and by two young Italian talents, Alessandro Stabile and Mario Scairato.
Dnd is also proud to announce the acquisition of the brand Poggi & Mariani, an excellent crafts firm specializing in classic handles with decorative styling. The research project “Architecture for the hands,” with five handles designed for Dnd by internationally renowned architects, will be on view in the various available finishes.

What added value do these products bring to the Construction Tools and Building Materials sector?

Continuing new developments in terms of production and finishes (also custom), with a focus on design, research and the values of Made in Italy.

Can you share your outlook on the Gulf construction industry? Why is it important for you to do business in the region?

It is important to do business in the region because it is one of the most vital regions in the field of construction.

What is unique about the Gulf Construction industry compared to other regions where you operate?

The prestige of the construction and interior design projects; the possibility of working on different scales and in different styles; all in a context of high quality and response to the needs of personalization of individual clients.

Is there something you are looking forward to in the pipeline?

We want to show our clients the potentialities of the acquisition of Poggi & Mariani, a historic brand in the sector and to transmit the enthusiasm that accompanies all our new projects.

How will it benefit customers to see you at the event?

They will be able to see a company that is proud to represent Made in Italy at its best, with its finest values: care, quality control and excellence in the creation of products.

What was the best part about your time at the event last year?

From the 2018 edition, we remember the good response on the part of clients and visitors to the new corporate image (the company went through a major rebranding process in 2017-18), and to the new products.

Why did you choose to participate again for the event this year?

We have some important new developments and products to narrate and demonstrate. For us, The Big 5 always constitutes an excellent opportunity in terms of trade and growth.

What do you most look forward to at the event this year?

We expect to consolidate our good relationships with clients in the region, and in particular we look forward to developing new ones, thanks to our specialization in the handles sector.

About Dnd -

Fifty years of history, balancing craftsmanship and innovation. A company that is now an international reference point for the production of handles with an accent on high-quality design. Designers, craftsmen and suppliers are an active, precious part of the identity of Dnd, which as a historic forge of production looks to the present and the future.

Meet Dnd at The Big 5, Sheikh Saeed 1 - SS1 C154, Dubai World Trade Centre, from 25 to 28 November!

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.