60 seconds with Hermansjah Joswidjaja, MBA - Chief Sales & Marketing Officer

Permatadoor from Indonesia will be exhibiting its latest products at Windows, Doors & Facades Event in Dubai next September. We spoke to the MBA - Chief Sales & Marketing Officer, Hermansjah Joswidjaja; here's what he told us as he prepares to participate to the the largest dedicated platform for the windows, doors and facades industry in the Middle East.

What is your outlook on the Middle East market?  

Despite regional tensions, the Gulf Cooperation Council (GCC) countries are still a magnet of economic growth and prospect.

What are the major business opportunities you spot?

There are two observations one makes:
​1. The market for project based business is still in high demand.
​2. The preference of buyers is shifting to high – end products.

Why it is important for you to be part of the event?

Middle East is reported to have the highest business and economic growth rate, hence it is the perfect place for us to set up a long term marketing strategy to take advantage of this. Being new in the Middle East, our goal at the Windows, Doors and Facade Event is to understand the regional market, meet buyers and build business relationships to establish successful partnerships.

What makes your brand stand out?

Permatadoor is the pioneer in its industry and the most experienced engineered wooden door manufacturer in Indonesia. We aim at a high-end and niche market to supply our advanced product, marked by quality and innovative designs.



Innovation and quality are the key drivers for Permatadoor's existence especially in todays competitive global economy. Their products meet the growing demand from architects, home builders & customers looking for unique and sustainable, environmentally friendly products that also meet a more demanding cryteria in  building materials, fenestration, standard codes.

Starting in the 1980’s. Permatadoor was the first company in South East Asia to produce and export doors that were pre-installed with clear beveled glass panels, followed by insulated decorative trippled glazed door panels. In no time, these glazed doors received a very warm welcome in the UK market, automatically becoming popular amongst other countries with cold climates, including Nothern Europe, US, and Russia.

In the early 21st century, they started an initiative to introduce engineered doors using LVL construction for improved wood performance & stability, and more importantly conserving the limited legal wood resources.

Meet with Permatadoor at Windows, Doors & Facades Event 2018 - Location: Stand 7E211.

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.