60 seconds with Naved Sayed, VAP & Solutions Manager, Readymix Gulf

LafargeHolcim/ Readymix Gulf will be exhibiting its latest products at Urban Design and Landscaping Expo in Dubai this November. We spoke to the VAP & Solutions Manager, Naved Sayed; here's what he told us as he prepares to participate to the largest dedicated platform for the Urban Design & Landscaping industry in the Middle East.

What are the major opportunities you spot in the GCC/ UAE landscaping sector?

The landscape sector in the UAE has opportunities in Commercial Developments, Community projects, Theme Parks & Public Parks.
​A sustainable product, better replacement for imported natural stones, is definitely an opportunity in the region.

What are the major growth drivers for the industry in the UAE or Dubai?

1. Growing tourism industry
​2. Infrastructure requirements coming in from Expo 2020

According to you, what are today’s top 3 trends in the outdoor and urban landscaping sector?

1. Due to sustainability and LEED / Green initiative requirements, many architects are opting for locally sourced / manufactured solutions for hard landscaping.
​2. Maintaining the vast expanse of landscape, while optimizing the cost for the same.
​3. Demand coming in from community villas that require cohesive landscape solutions

How do you think the landscaping sector will evolve in the next years?

Maintenance of the landscaping of major projects will be a major challenge in coming years.

What is the biggest challenge for you in the market this year and why?

Increasing competition and specifically the growth of precast industry.

How does your product respond to the challenges posed by an arid and very hot environment like the one of the UAE?

We have stringent quality control measures in place to have a consistent product, which is produced only after extensive trials / research in conjunction with LafargeHolcim’s research team in France. Only after rigorous testing, our products are approved for launch. Certainly all the local parameters are considered while designing the product.

Are there any remarkable projects your company has developed outside the UAE? Please provide details.

Internationally, we’ve done a wide array of projects from the Olympics world cup city in Rio to the Casablanca tramway in Morocco to the Beocin city square in Serbia.

Any projects you worked on or are currently working on in the GCC region?

LAMER Beach development, LOUVRE A.D., Dubai Safari, Barari community, Mudon, Madinat Jumeirah, Sharjah Souq, Bvlgari
​Specified in EXPO 2020: Mobility Pavillion, Thematic District
Sharjah Souq
Sharjah Souq
Story image
La Mer
La Mer
Madinat Jumeirah
Madinat Jumeirah

 What products will you present at the Urban Design & Landscaping Expo?

Artevia Exposed, Artevia Polished, Artevia Stone, Artevis Print and new Artevia Sand

 Why are they innovative?  

Our products provide innovative solutions meeting clients needs for seamless hard landscape floors.

About LafargeHolcim/ Readymix Gulf -

LafargeHolcim is the leading global construction materials and solutions company serving masons, builders, architects and engineers all over the world. Our operations produce cement, aggregates and ready-mix concrete which are used in building projects ranging from affordable housing and small, local projects to the biggest, most technically and architecturally challenging infrastructure projects. As urbanization increasingly impacts people and the planet, we provide innovative products and building solutions with a clear commitment to social and environmental sustainability.

Meet with LafargeHolcim/ Readymix Gulf at Urban Design & Landscaping Expo - Location: Outdoor area, Stand No. OS601

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.