In talks with Alberto Sottocornola, Quality and Proposal Manager

L'Altra Pietra will be exhibiting its latest products at Middle East Stone 2019. We spoke to the company's Quality and Proposal Manager, Alberto Sottocornola; here's what he told us as he prepares to participate in the largest annual trade exhibition in Middle East and North Africa dedicated to the stone industry.

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What products will you be showcasing at the event?

We will be showcasing L’Altra Pietra, Hexagon, Stepping Stone, Super Hard Keramik 3cm.

What value do these products bring to the region’s construction industry?

L'Altra Pietra® is an extensive and exclusive collection of full body sintered stone for outdoor surfaces applications. It comes in 57 colors and 11 different standard formats, with 2 cm (3/4") thickness (slabs up to 120x240x2cm, 48"x96"x3/4").
It is the best reproduction of natural stone 100% made in Italy, characterized by competitive prices and all the superlative technical features of fine porcelain stoneware. Its characteristics make this product the most suitable for paving and cladding for any small and large project, both public and private, since the operational costs are reduced (low absorption, stain-resistant, easy to clean).
Particularly for gardening and the Do-It-Yourself world, a new product with a hexagonal shape of 60 cm diameter and 2 cm thickness will be presented at Middle East Stone: Hexagon. Ideal for easily creating tailored and distinctive landscapes thanks to the five available colors, Hexagon is designed to adapt to any type of garden. The ease and speed of installation are also added values to what in itself is already an unprecedented product, anti-slip, easy to clean, and resistant to stains, mold and temperature changes.
Stepping - stone is another line of walkways for outdoor spaces with a strong aesthetic impact, ideal for creating modern paths that give a distinctive trait to the garden.
It is the ideal product for architects of exterior design thanks to its many technical aspects, resistance and performance, guaranteed by porcelain stoneware in the thickness of 20 mm, and combined with the beauty of various surfaces faithful to natural stone and wood.

Why is it important for you to do business in the region?

The Middle East is the ideal area for our products because they are durable and resistant. The country's climate is perfectly adequate for the durability of the product.

About L'Altra Pietra -

L'Altra Pietra® is the extensive and exclusive collection of full body sintered stone for outdoor surfaces applications, 57 colors in 11 different standard formats, 2 cm (3/4") thickness. The best reproduction of natural stone 100% made in Italy, competitive prices and all the superlative technical features of fine porcelain stoneware. 

Meet with L'Altra Pietra at Middle East Stone 2019 - Location: Trade Centre Arena, Stand AR D220.

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.