EXHIBITOR INTERVIEW: MASTER COLOR

60 seconds with Dmitry Kalyuga, Managing partner

Dmitry Kalyuga
Dmitry Kalyuga

Master Color will be exhibiting its latest products at The Big 5 in Dubai this  November. We spoke to Dmitry Kalyuga, the Managing partner; here's what he told us as he prepares to participate to the the largest construction event in the Middle East.

What are the major opportunities you spot in the GCC/UAE construction industry?

Dubai’s real estate transactions in the first 9 months of 2018 reached USD 44.1 bn. The UAE is extremely attractive for foreign investors from India, Saudi Arabia, the UK, and China.  In the UAE, the construction industry of  is open, understandable and credible to foreign investors. Dubai is one of the best places for doing business in the Middle East. Decision makers from neighboring cities and countries in the construction industry meet here to discuss new projects and finalise deals.    

Are there any innovative Products/Solutions your company has developed?

We have developed an assortment of brushes with horse main instead of pig bristle, as all Muslim regions in Russia demanded it. This assortment is certified by the Council of Mufties of Russia (with HALAL-certificate).
Another innovating product is the “liquid gloves” – cream for hands and face, which protects the skin against paints, cement, oils etc., as well as the  cleaning scrub-cream -   to clean hands, for residual oil, paint or other building materials on the skin.
Generally, we provide a special innovative concept of painting tools, where each color of tool means type of paints. So there are globally 4 types of paints: solvent enamels, water based paints, water enamels and varnishes for wood-protection. We use color navigation in our tools to help the consumer  find the right product.  This is an innovative method to avoid selling the same kinds of tools to all types of paints.
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Why are they innovative?  

Our cleaning creams are innovative, because construction workers don’t need water to clean their hands.
Some rollers for paints consist of high absorbance polyamide lint free fabric. Using such rollers saves time and increases efficiency twice in comparison to usual rollers.

What products will you present at The Big 5 Show this year?

We have more than 200 items in Master Color’s Painting tools assortment.
We will definitely present our HALAL brushes, as they are in high demand. We will also present our creams for skin protection, skin cleaning and skin nutrition, beyond our concept for DIY-shops.  

What makes The Big 5 show the perfect platform to introduce your products to the Middle East?

The Big 5 show is a global meeting point for market players from GCC countries. This show has a very good reputation all over the world and every year it attracts to the regional market new trends and products.

Meet with Master Color at The Big 5,  Halls 4 - 4B180

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About The Big 5

25 - 28 November 2019, Dubai World Trade Centre

The Big 5 is the region’s largest and most influential event for the construction industry.

Since 1979, the event has launched hundreds of thousands of products boosting the expansion of the Middle East and African markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the region.

Celebrating its 40th anniversary this year, the event is set to support construction companies through a shifting economic landscape, boost business, launch the latest building solutions, educate industry professionals, and foster best practices championing technological innovation. 

For the first time, The Big 5 covers the full construction cycle. Not only does it showcase products across six dedicated product sectors: MEP services, Building Interiors & Finishes, Building Envelope & Special Construction, Construction Tools & Building Materials, Construction Technology & Innovation, and the all new Offsite & Modular Construction.

It also runs alongside six specialised events enabling industry professionals to source products from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, HVAC R Expo, Middle East Stone, The Big 5 Solar, and the Urban Design & Landscape Expo.

Beyond bringing to Dubai over 20,000 innovative building solutions to over 68,000 expected visitors, the seven co-located events provide more than 220 complimentary high-level summits, practical seminars, and CPD-certified workshops to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

In order to promote technological innovation in the construction sector, the event also features The Big 5’s Start-Up City, the Live Innovation Zone, and the FutureTech Construction Summit, among others.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. Free online registration closes on 24 November 2019; 200 AED entrance fee will be charged to non-registered visitors.

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To know more, visit www.thebig5.ae


About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom.