EXHIBITOR INTERVIEW: MASTER COLOR

60 seconds with Dmitry Kalyuga, Managing partner

Dmitry Kalyuga
Dmitry Kalyuga

Master Color will be exhibiting its latest products at The Big 5 in Dubai this ​ November. We spoke to Dmitry Kalyuga, the Managing partner; here's what he told us as he prepares to participate to the the largest construction event in the Middle East.

What are the major opportunities you spot in the GCC/UAE construction industry?

Dubai’s real estate transactions in the first 9 months of 2018 reached USD 44.1 bn. The UAE is extremely attractive for foreign investors from India, Saudi Arabia, the UK, and China.  In the UAE, the construction industry of ​ is open, understandable and credible to foreign investors. Dubai is one of the best places for doing business in the Middle East. Decision makers from neighboring cities and countries in the construction industry meet here to discuss new projects and finalise deals.    

Are there any innovative Products/Solutions your company has developed?

We have developed an assortment of brushes with horse main instead of pig bristle, as all Muslim regions in Russia demanded it. This assortment is certified by the Council of Mufties of Russia (with HALAL-certificate).
Another innovating product is the “liquid gloves” – cream for hands and face, which protects the skin against paints, cement, oils etc., as well as the ​ cleaning scrub-cream -   to clean hands, for residual oil, paint or other building materials on the skin.
Generally, we provide a special innovative concept of painting tools, where each color of tool means type of paints. So there are globally 4 types of paints: solvent enamels, water based paints, water enamels and varnishes for wood-protection. We use color navigation in our tools to help the consumer ​ find the right product.  This is an innovative method to avoid selling the same kinds of tools to all types of paints.
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Why are they innovative?  

Our cleaning creams are innovative, because construction workers don’t need water to clean their hands.
Some rollers for paints consist of high absorbance polyamide lint free fabric. Using such rollers saves time and increases efficiency twice in comparison to usual rollers.

What products will you present at The Big 5 Show this year?

We have more than 200 items in Master Color’s Painting tools assortment.
We will definitely present our HALAL brushes, as they are in high demand. We will also present our creams for skin protection, skin cleaning and skin nutrition, beyond our concept for DIY-shops.  

What makes The Big 5 show the perfect platform to introduce your products to the Middle East?

The Big 5 show is a global meeting point for market players from GCC countries. This show has a very good reputation all over the world and every year it attracts to the regional market new trends and products.

Meet with Master Color at The Big 5, ​ Halls 4 - 4B180

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 

#Big5Exhibition

To know more, visit www.thebig5.ae


About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.




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