In talks with Pham Tri Dung, Deputy Director General

Vicostone will be exhibiting its latest products at Middle East Stone 2019. We spoke to the company's Deputy Director General, Pham Tri Dung; here's what he told us as he prepares to participate in the largest annual trade exhibition in Middle East and North Africa dedicated to the stone industry.

Story image

What products will you be showcasing at the event?

Vicostone is the ideal material for the interior design industry, especially in countertop applications such as kitchen countertops, bathroom vanities, wall paneling, and interior decoration.
At the event, our installation will focus on the Vicostone spirit of “Inspired by Nature” to architects, designers and consumers through unique designs, interior application trends to bring the highest efficiency in both functionality and aesthetics. The event will also offer the opportunity to directly experience the world-class quality of Vicostone products – “The art of quartz” –  such as: high durability, waterproof, resistance to stain, scratch and heat.

What value do these products bring to the region’s construction industry?

This material is recommended by interior designers, architects and considered as a new emerging trend for new buildings and remodeling projects.
Renovations must be made in a smart way and the biggest impact can be achieved with a new countertop: since they are so visible, countertops are a focal point in any home. In particular, quartz countertops meet all of the requirements for a successful remodel.
While natural stone is famous for its beauty, quartz’s durability, variety of colors, and ability to mimic the look of marble, makes it a popular alternative. Moreover, the diversity of quartz designs looks perfectly at home in both contemporary and traditional kitchens, so all customers can find a pattern and color that suits their aesthetic.
Considering the pros and cons of this material, it’s important to point out that quartz offers a number of appealing benefits, such as no long-term maintenance, a smooth surface that won’t harbor bacteria, and scratch- and stain-resistance.

Can you share your outlook on the local construction industry:
​Why is it important for you to do business in the region?

There are many opportunities inthe Middle East construction market, especially in new building construction and remodeling projects at the moment in order to accommodate the needs of big upcoming events such as Expo 2020. This is deemed as a substantial boost for the region’s tourism and as a result the UAE kicked off large-scale leisure projects such as new hotels, Dubai South and Dubailand.
Projects in urban areas account for about 80% of the total number, in line with the middle to high-end segment of Vicostone. In that direction, demand for stone increases sharply and is consuming about 3% of global engineering stone consumption with an estimated CAGR of 12.5% ​​in the period 2018 -2025.
Vicostone products are now distributed in over 40 countries with more than 50 affiliated distributors around the world.

What are your expectations from Middle East Stone 2019?

With the aim to become one of the top global brands in quartz surfaces, the Middle East is expected to be a potential market for Vicostone quartz products. Our strategy to develop business in this market involves providing world-class quality products & services, regularly introducing new designs to the market and riding the wave of growth as demand for these products increases.
We hope to approach new potential partners who share the common objectives and values in this industry and the participation in Middle East Stone is a first step in our plan to build on our partners’ trust with further growth.

How will it benefit customers to see you at the event?

We are proud to mark our presence with a spectacular booth and our latest colors. Visitors will have the opportunity to experience interior applications that are elevated by the beauty of quartz surface design. At Vicostone, every product is inspired by a story behind, we not only share our customer beneficial functional advantages or high quality services but also our motivation, inspiration to create beautiful designs. Besides, we are open to discuss further about cooperation opportunities in this market. 
Our installation takes Middle East Stone's visitors on a journey designed by the concept of life and nature with unique Vicostone products. Highlights include the Thunder Collection - inspired by the powerful lightning in the night sky at Maracaibo Lake (Venezuela) as a paradise of thunderous dances; Vicostone Diamante stone products, with strong lightning spread across the surface; Vicostone Nero Marquina, with strong white veins on the mysterious black background; and Vicostone White Fusion, with grey veins intertwined in a whirlwind of movement that looks like crashing hurricanes.

About Vicostone -

Established in December 2002 at the Hoa Lac High-Tech Park, Thach That district, Hanoi, Vietnam, Vicostone is a pioneer in manufacturing quartz based engineered stones in Asia. With a global distribution network, Vicostone Quartz Surfaces are now available in all continents and recommended by interior designers and architects.

Meet with Vicostone at Middle East Stone 2019 - Location: Trade Centre Arena, Stand ARE199.

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.