EXHIBITOR CASE STUDY: HOW HVAC R EXPO HELPED AIRMASTER TO STAY AHEAD OF COMPETITION
In talks with A.R. Harshan, General Manager
Airmaster Equipments Emirates will be exhibiting its latest products at HVAC R Expo this November. We spoke to the General Manager, A.R. Harshan; here's what he told us about his experience at the show last year.
As one of the leading manufacturers of HVAC equipment in the United Arab Emirates, our biggest challenge has always been that of expanding internationally. HVAC R Expo gave us a huge opportunity to meet with potential customers from all over the globe. This helps us to keep up with worldwide trends and also be updated about the market abroad.
Exhibitions and trade shows like HVAC R Expo, offer a wide platform for brands to showcase their products and services and communicate their key message. Participating in exhibitions can help you meet with customers who are pro-actively looking for a deal, which will result in you being able to collect more leads.
Participating in an exhibition will also enable you to market your brand to a broader crowd and make them aware of your product and service. According to the type of industry, exhibitors can carry out shows and gain business or general feedback about their offering before they release it to the general public. You get a reliable pool of interested customers that you can interact with after the show.
So, apart from these long-term benefits we found that by participating at HVAC R Expo, there are some immediate advantages also.
Networking is the master stroke when it comes to marketing your business, and nothing can beat connecting with your audience personally. With just cold calling and emails, you will find that you are ignored, whereas meeting someone face-to-face makes a huge difference. Standing out from the mass and getting your voice heard can appear challenging but with the right approach, you can make the most of it.
We feel that exhibitions are organized for brands to showcase or demonstrate their products, their innovations, and services to its target audience. It can be utilized as a platform for face-to-face interaction and focuses on encouraging consumer engagements. Our brand and our target audience get a reason to interact. All these thoughts rationalize our decision to participate in the exhibitions in Dubai and elsewhere. Hence, it is also necessary to have a compelling exhibition stall to attract a large number of visitors to your show point. The first task is to get your consumers to visit your exhibition stall and then find a way to connect with their needs through your products and services, which ultimately results in effective communication.
One of the most important benefits of participating in such an exhibition like HVAC R Expo is that it helps in creating brand proximity. Exhibiting at industry events is an excellent way to raise your brand value and generate awareness. Understanding the importance of participating in an exhibition show will enable you to boost your advertising and sponsorship opportunities. With the help of engaging and appealing exhibition stands, you can make your target audience come to your stand and engage with your brand. Once they develop a sense of brand closeness, they will automatically connect with your brand. This proximity benefits you as well since it helps you understand your target audience and their needs better.
Cold calling gets annoying for any person who might not be in the right place or the right mind-set to talk to you about your promotional activities. But on the other hand, exhibitions offer the opportunity for brands to emerge. It usually happens that you are busy with an urgent task and get startled by a phone call. And if that phone call turns out to be from a salesperson, then you lose your concentration, which creates a bad brand impression in your mind. Cold calling also comes across like a pushy marketing strategy that can make you lose your potential customer too. That is why; exhibitions are not only a better option but rather the best way to grab your target audience.
In today’s competitive marketing world, apart from providing the best services and innovative products, it is essential to have a fair knowledge of our competitors too. Technology gives you the liberty to check your competitor’s website and keep a record of their client’s feedback, but exhibitions give you an opportunity to watch all the market leaders concentrated in one place. It allows you to understand your competitors better by visiting their booth thus helping you plan your next marketing strategy in a more efficient manner.
Since E-Marketing is not a viable option for the HVAC industry, we have to seek aid from exhibitions to build rapport and goodwill in the market. Ultimately, exhibitions like HVAC R Expo provide a stage for promoting our products, learning more about the demands of the market, scouting our competition and also building a rapport with our existing customers.
About Airmaster Equipments Emirates -
Since 1987, Air Master Equipments Emirates L.L.C(HVAC Manufacturing Company in UAE) has been operating in the middle east and the sub-continent. Over the decades we have engaged in the manufacturing of quality Air distribution, Air control and Fire safety products for the air-conditioning industry. We have also branched out into different areas of the construction industry in the past few years. We have an exclusive division for the manufacturing of Tapes and Adhesives for HVAC and Packaging industry. And also have a state of the art facility for the manufacturing of Fire rated steel and Acoustic doors . LED light fixtures and Fire fighting equipment are new additions to our trading division. Air Master Equipments Emirates is the manufacturer & supplier of HVAC products like Grilles And Registers, Diffusers, Dampers, Louvers, Fire and Safety, Tapes & Insulation, VAV & Silencer, Sheet Metal Ducting and Firedoor.
Our progressive growth is attributed to the hands-on approach by the top management. We currently operate 8 manufacturing facilities with a highly trained workforce, led by a team of experienced managers and engineers thus ensuring delivery of quality engineered products to meet the busy schedule of our customers.
We believe it is our customer who make us what we are. Air Master has participated in well over 2500 projects including world’s tallest tower – Burj Khalifa. We have undertaken and successfully executed projects for hotels, hospitals, airport terminals, oil field projects, housing schemes, shopping malls, office complexes, power stations and so on. We recognize that all projects are the brainchild of some of the finest minds in project consultancy. It is our privilege to work with the best consultants and manufacture custom made products to suit their design requirement.
Meet with Airmaster Equipments Emirates at HVAC R Expo - Location: Zabeel Hall 4, Stand No - Z4 B119