60 seconds with David Damiani, Managing Director of Modbloc

What are the major opportunities in the regional landscaping sector?

The landscaping sector is undoubtedly growing and driving innovation in the region. Smart solutions emerge in response to specific challenges and environmental constraints. Being part of an active and imaginative industry, landscape designers and architects are in constant need of adaptive tools to fulfil their needs. This offers immense opportunities to innovative and creative suppliers like Modbloc today.

What are the major growth drivers for the industry in the UAE or Dubai?

Beyond the traditional trade, tourism and housing sectors, the Expo 2020 legacy plans will keep boosting the UAE’s construction industry.

According to you, what are the Top 3 Trends in the outdoor and urban landscaping sector today?

First, I believe there is a strong push to maximize outdoor living spaces in the region. Second, a growing attention to maintenance costs and best ways to reduce them is emerging. The third major trend is the increased (re)use of noble and sustainable materials within landscaping projects.

How will the landscaping sector evolve in the next years?

We are just at the beginning of a substantial evolution of the landscaping sector. Today, we know that a project’s overall image is directly related to its landscape surroundings. This means that landscaping activities are no less than crucial, and could set up new standards for all construction projects in the years to come.

What is the biggest challenge in the market?

Sustainable solutions are gaining momentum in the market. However, educating the customers on the long-term benefits of sustainable systems can take quite some time. I am optimistic though: we only need to be consistent in proving that we can effectively make our clients save money and hassles with sustainable solutions.

What products will you present at the Urban Design & Landscaping Expo?

This year, we will present two versions of our retaining wall blocks called mod’Concrete & mod’Stone. We are constantly working on upgrades and new features, so it will be no surprise if we come up with some good news by November!


Why are they innovative?  

Blocks have been used for quite a while in retaining walls construction. What sets us apart from the competition is our technical and design flexibility, which means unlimited options, adapted to each customer’s needs. Have you ever played Legos? Well, that is exactly how Modbloc works! Our concept is unique in terms of both efficiency and aesthetic. Customers can choose different sizes and colors of blocks that fit together being easy and fast to install. Our online design software also provides complete cost-effective tools from the pre-project design stage to the wall installation.

Before & After
Before & After


About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.