A selection of images and statements from key speakers at the largest construction event in the Middle East today




Speaking  on the Governments role in making the GCC greener, Ahmed Bukash, Director, Urban Planning, Dubai Creative Cluster Authority said:

“From a master planning level, when you look at a green space, it is not about categorizing it as green but about defining what goes in it. These are questions that need to be handled at a higher level with a custodian who regulates this.”

Hamda Ahmed Bukalla, Head of Creativity and Innovation, SEWA looked forward to UAE specific initiative:

“The greatest opportunity for the UAE is to have federal legislation within the country, outlining how to create sustainable urban planning within the country.”

Ms. Hamda from Sewa added:

“UAE government is pushing to go back into history to look at how historical solutions can be implemented in today’s modern world. An example of this is the concept of Al Barajeel - an air attractor or wind tower that allows cool air to flow from the top of the building down to the residences on the ground floor. We have used this design for the Tree of Life at Sewa HQ.”

Andrew Burton Anderson, Oman Botanic Garden
, Senior Landscape Architect and UNESCO World Heritage Advisor looked further into the challenges of urban greening:

“With the use of native plants, we need to consider the practical issues such as the low success rates. Public awareness is also another challenge and we need to manage public expectations on what is considered a garden or a park. This doesn’t happen overnight. We need to convey that seasonality is something to be celebrated and to learn from.”

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Event Updates
About The Big 5

12-15 September 2021, Dubai World Trade Centre

The Big 5 is the the largest and most influential event for the construction industry in the Middle East, Africa, and South Asia.

Since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the region.

The Big 5 covers the full construction cycle; not only does it showcase products across six dedicated product sectors, it also runs alongside six specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, HVAC R Expo, Middle East Stone, The Big 5 Solar, and the Urban Design & Landscape Expo.

The seven co-located events provide complimentary high-level summits, practical seminars, and CPD-certified workshops to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors.


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About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT,, one of the largest media companies in the United Kingdom.