60 seconds with Faisal Rashid, Director, Demand Side Management Supreme Council of Energy

Faisal Rashid will be speaking at HVAC R Expo this November. He shared with us some insight on district cooling. Faisal is the Director of Demand Side Management ​ Supreme Council of Energy and his topic at the HVAC R Talks is "Importance of district cooling in demand side management landscape of Dubai".

Why is HVAC R coming into the spotlight in the GCC?

Due to the harsh nature or hot climate in the GCC, it is logical to assume that HVAC & R accounts for heavy consumption of energy and it can yield to the greatest saving potential of any sector of the economy.

Describe some challenges in the GCC HVAC R market and the opportunities they present.

HVAC & R in general has no market barriers as technologies, services and products are already available in the GCC market at large but HVAC & R conversely accounts for heavy usage of energy  whether in buildings or industries, it basically represents 70% of the total energy consumption of a building on average, it usually puts pressure on  energy generation systems, energy needs, translating this into environmental impact and finances in terms of fuel supply and required capacities for electricity generation units.

According to you which are the top HVAC projects to look out for in the GCC?

Large shopping malls, large indoor facility project, large hotels, large industries etc.

Name one thing about HVAC R that people always get wrong.

The consumption factor and high share HVAC & R in overall energy consumption and Green House Gas emission is not known to many consumers.

About Faisal Rashid -

U.A.E national, a degree holder of Bachelor of Science in Mechanical Engineering from Dayton, Ohio university, U.S.A 1991. Also, a certified PMP(Project Management Professional). Earn LSE professional certificate in the area of energy public policy making. Has a wide and solid experience in energy management including supply, strategy and demand. Has strong background in process industrial plant including oil & gas, power& water generation process, material handling process, glass manufacturing process,  etc. Strengths and competency fall upon the following proficiencies:

Project Management.
​Plant Operation/ manufacturing management.
​Contract/ procurement management.
​Engineering management.
​Project Planning and scheduling management.
​Presentation skill in both languages English and Arabic.

Current job is energy Demand side director in Dubai Supreme Council of Energy looking after the whole energy demand management spectrum of emirate of Dubai.  Served previously in oil and gas industry for many years as project division manager / Project Manager, handled mega feed and EPC projects and worked as general manager in glass manufacturing company as well.  

You can hear more from Faisal Rashid on Importance of district cooling in demand side management landscape of Dubai at the HVAC R Talks on 27th November, 15:00 - 15:45.

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.