SPEAKER INTERVIEW: MENNA DESSOUKI

In talks with Menna Dessouki, Senior Consultant, BuroHappold Engineering

Menna Dessouki
Menna Dessouki

Menna Dessouki will be speaking at the Design Talks during The Big 5 in November. Menna is the Senior Consultant at BuroHappold Engineering, she will be sharing her insight on "Regenerating City Centres for Socio-Economic Development"

In your opinion, what is the most needed innovation in the construction industry today?

The industry needs solutions that can inform early stage decision making on projects, which is the time when the most critical decisions are made with the least information available. Innovations or tools that enable early stage ‘optioneering’ through big picture quantification or science-based direction, for example, could mitigate future risks to the client and equally provide a good evidence base for the project. In addition to decision making tools, the industry also needs innovation in communication mechanisms between key stakeholders throughout the project lifecycle, to form the foundation for integrated design.

How can start-ups contribute to the sector’s development and to sustainable development in particular?

Established companies in the industry are partnering with start-ups to innovate the products they offer clients as well as transform their internal processes. Start-ups offer larger companies the speed, agility, and fearlessness needed to develop and test new ideas. Start-ups can contribute to the sustainable development of the sector through the creation of new and non-traditional job opportunities within it.   

Why is the construction industry considered a late technology adopter and what can industry professionals do to change this?  

There are several reasons for this, which together make it difficult for the industry to quickly identify the most appropriate types of technologies to adopt. The first is due to the linearity of the development process, where a built asset is designed, constructed, and then handed over to the client, with little opportunity for performance related feedback loops to the design team, which misses opportunities for iterative design and improvements. The second reason is the lack of access to the real time data and analytics needed to identify decision making gaps throughout the process. Finally, there are few financial incentives for adoption of new technologies by construction contractors, for example, as these could involve risk of failure, cost overruns or program delays.To change this, companies will need to re-wire their internal systems to drive innovation, and fostering an entrepreneurship culture within the organization is key to achieve this.

What innovative technologies do you look forward to seeing at The Big 5 in November?

It would be exciting to see creative attempts at disruption across every stage of a project’s lifecycle, with technologies that offer maximum value to clients, building owners and operators, future occupants, and design teams alike, particularly with respect to quality and end-user experience. Key categories for innovations may include artificial intelligence (AI), augmented and virtual reality (AR & VR), big data and internet of things (IoT), blockchain and cyber security, robotics, 3D printing, and smart products, for example.Ultimately, the industry needs people-centred, digital, outside-the-box solutions that overcome barriers related to data, and push the boundaries of what is achievable within the field.

What is the most promising innovative product/technology you’ve come across lately in the construction sector? Anything that is helping developing a more sustainable / environmental friendly built environment?

At both city and building levels, there is a strong push for smart and digital to become the new business-as-usual, with regular feedback on the performance of city-wide infrastructure and individual buildings. This helps ensure built assets are operating within resource limits for long term sustainability.

About Menna Dessouki -

Menna Dessouki is a sustainable development professional for the built environment with nearly 5 years of international work experience as a sustainability consultant in Europe, UK and the Middle East, and 6 years of higher education in design and engineering.Throughout her career, Menna’s work focused on sustainability implementation at both building and urban scales, from detailed environmental design analysis to macro scale urban planning strategies. She collaborated directly with world leading architectural and urban design firms including Zaha Hadid Architects, Grimshaw Architects, Woods Bagot, Pascal+Watson and Callison RTKL, and key private developers including Aldar, Masdar and the United Real Estate Company. Her consultancy work served the residential, commercial, hospitality, cultural and aviation sectors and project experience spans the UK, Europe, Middle East, North Africa and Asia. Menna holds a professional practice MPhil degree in Engineering for Sustainable Development from the University of Cambridge, where she was awarded a full scholarship to pursue her studies. She was also the valedictorian of her class in high school, graduated with high honors in her undergraduate studies, and earned a distinction in her MPhil dissertation. In 2014, Menna Dessouki was named the Young Engineer of the Year at the Middle East MEP Awards in Dubai.

You can hear more from Menna Dessouki on "Regenerating City Centres for Socio-Economic Development" at the Design Talks on 28th November, 12:00 - 12:45.

Industry News Interviews
About The Big 5

25 - 28 November 2019, Dubai World Trade Centre

The Big 5 is the region’s largest and most influential event for the construction industry.

Since 1979, the event has launched hundreds of thousands of products boosting the expansion of the Middle East and African markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the region.

Celebrating its 40th anniversary this year, the event is set to support construction companies through a shifting economic landscape, boost business, launch the latest building solutions, educate industry professionals, and foster best practices championing technological innovation. 

For the first time, The Big 5 covers the full construction cycle. Not only does it showcase products across six dedicated product sectors: MEP services, Building Interiors & Finishes, Building Envelope & Special Construction, Construction Tools & Building Materials, Construction Technology & Innovation, and the all new Offsite & Modular Construction.

It also runs alongside six specialised events enabling industry professionals to source products from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, HVAC R Expo, Middle East Stone, The Big 5 Solar, and the Urban Design & Landscape Expo.

Beyond bringing to Dubai over 20,000 innovative building solutions to over 68,000 expected visitors, the seven co-located events provide more than 220 complimentary high-level summits, practical seminars, and CPD-certified workshops to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

In order to promote technological innovation in the construction sector, the event also features The Big 5’s Start-Up City, the Live Innovation Zone, and the FutureTech Construction Summit, among others.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. Free online registration closes on 24 November 2019; 200 AED entrance fee will be charged to non-registered visitors.

#Big5Exhibition

To know more, visit www.thebig5.ae


About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom.