THE BIG 5 GOES SMART WITH KONDUKO
Number One event for the construction industry in the Middle East introduces Konduko’s digital handshake, a leading event technology that puts the power of engagement back into the hands of the visitors.
Tuesday, June 13, 2017 — Middle East’s largest and most influential event for the construction industry is going smart this year. Introducing the new Konduko Smart Event service, The Big 5 2017 is set to revolutionise the way B2B meetings are held within the construction sector, offering an unparalleled experience to the over 78,000 participants expected at the Dubai World Trade Centre from 26 to 29 November.
With Konduko, visitors are back in control of the information they collect, and can also decide who they want to share their personal information with. Via their smart badge and with zero learning curve, visitors are empowered to opt-in to receive any content stored on the Konduko Reader available throughout the show floor.
Rethinking the traditional lead generation concept, the Konduko Digital Handshake initiates long-term meaningful business relationships. With an average of 80% visitor using the system, Konduko is consistently achieving engagement levels 2.3 times above the industry average. For this reason, after successfully introducing the service at FM Expo and Outdoor, Design and Build Show in 2016, dmg events Middle East, Asia & Africa has confirmed Konduko & Info Salons as Smart Event partners for its flagship exhibition in Dubai.
Matthew Harris, Founder & CEO of Konduko, said: “We are enjoying working for these large shows as we get to know our technology better. For example, we already know visitors interests before they arrive, but we are now seeing new trends regarding who they interact with impulsively. By ensuring 100% of the visitors are able to interact digitally, the service is now providing a complete picture of event floor engagement for organisers for the first time.”
“Our mission is to offer an exceptional event that enables construction industry professionals to network, learn and do business effectively in one place, at one time. In our effort to improve the visitor experience every year, we decided to introduce Konduko’s service at The Big 5 2017, making it easier than ever for our visitors to collect information from the show floor,” stated Josine Heijmans, dmg events’ Portfolio Event Director.
The Konduko Smart Event platform is now being used at leading tradeshows across the Middle East region and Asia. To know more about Konduko and The Big 5 2017, visit www.konduko.com and www.thebig5.ae.
