• CIFA will showcase innovative products and technology at The Big 5 Heavy 2018 as part of their strategy to expand across the Middle East and Africa.
  • The Big 5 Heavy 2018 (26-28 March at the Dubai World Trade Centre) will feature 350 exhibitors and a full education agenda across all three days.

One of the oldest companies in the concrete laying industry, Compagnia Italiana Forme Acciai, otherwise known as CIFA have chosen The Big 5 Heavy 2018 as their mouthpiece in the GCC region. Their participation at the event is expected to boost long-term investment goals in the Middle East and Africa.

CIFA Head of Area for the Middle East and Northern Africa, Wajih Eit draws attention to several huge projects and worldwide events taking place in the UAE revealing that they “will keep investing and believing in the continuous positive outlook of these markets,” evaluating this region to soon be number one in terms of sales revenue and fleet presence.

Over the last four years CIFA have launched a dedicated range of products and worked to expand their network of Top Class dealers, ensuring the highest level of service and product support to end users. Adding sentiment to the expansion of CIFA within the region Wajih highlights that “Italian companies are famous for their flexibility and adaption to different market requirements and changes.”

Mr Eit pairs his ideals of Italian business with the resilience of the GCC and Middle East markets, the survival of which he affords to ambitious visions put into action by local governments.

As well as Dubai being considered the business centre of the Middle East, showcasing their latest products and technology in the region at this particular event has much to do with The Big 5 brand behind its success; Wajih anticipates that a large number of visitors are guaranteed.

Event Director of The Big 5 Heavy 2018, Richard Pavitt foresees that “harnessing the reputation of the largest construction show in Middle East, The Big 5, and focusing it on a specific sector will bring exhibitors face-to-face with a high number of solely dedicated customers.” 

The exhibition will feature the latest products and innovative solutions clustered into five product sectors: Middle East Concrete, PMV Live, Foundations & Geotechnical, Mining & Quarrying, and Road Construction.

The Big 5 Heavy 2018 will run from 26 to 28 March at the Dubai World Trade Centre and will feature over 350 local and international exhibiting brands. Organised by dmg events Middle East, Asia & Africa, the event is supported by finished lubricants manufacturer, Caltex (Lubricant Official Partner).

Organised by dmg events Middle East, Asia & Africa, this event is the largest dedicated heavy construction industry exhibition and a re-launch of the previously independent Middle East Concrete and PMV Live.

Know more about The Big 5 Heavy:

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Elisha Dessurne Public Relations Executive, dmg events Middle East, Asia & Africa
Jessica Scopacasa Public Relations Manager, dmg events Middle East, Asia & Africa
Elisha Dessurne Public Relations Executive, dmg events Middle East, Asia & Africa
Jessica Scopacasa Public Relations Manager, dmg events Middle East, Asia & Africa
About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


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About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.