Versatile Panoramic Design, Sustainability and Digitalization on show at the Windows, Doors & Facades Event (WDF) with Schüco.

The UAE has 10,000 urban construction projects under development. Facades of the upcoming malls, villas, museums and some of the world’s tallest skyscrapers will soon disrupt today’s skylines promising to amaze viewers, more than ever.

A world leader in windows, doors and façade systems, and Titanium Sponsor of WDF 2018, the German Schüco focuses on the three trends that will shape the urban environment in the GCC. 

Design for the eyes 

“Bridge the outdoor to the indoor; create spectacular views for the residents. This is the industry’s number one mission today,”

says Ammar H. Alul, general manager for Schüco in the Middle East.

“Façade systems that provide panoramic views are a growing trend. We created and tested our panorama systems for the Middle East region; now demand for such elements is rising abroad, from the US to Europe to Asia.” 
Villa on Palm Jumeira, Dubai, with Schuco Panoramic Windows
Villa on Palm Jumeira, Dubai, with Schuco Panoramic Windows


“There’s a massive increase in requests for sustainable building solutions in the region,”

says Alul.

“Whether in the office or at home, our individual sense of well-being depends on the condition of the room. This is why focus on temperature and quality, solar shading and glare protection, supply of natural light, intelligent automation, noise reduction, security and functionality will be a must going forward.”
“A strong cooperation with architects in the region in the early planning stages is crucial to put in place sustainable solutions. The initial investment has indeed significant influence on operating cost savings,” Alul adds.
Private Villa on Palm Jumeirah, Dubai
Private Villa on Palm Jumeirah, Dubai


“Technology is transforming the facades industry. Thanks to an innovative software and an enhanced processing mode, we can now overlay the virtual image of a profile with the real workpiece.

Employees and factory workers can get all the needed information directly, and know exactly which component they need to install at which location. Digitalization tools increase efficiency and reduce risks associated with human error.

"Schüco is developing a sun-shading/daylighting module with controllable parameters to simulate different times of day, seasons and weather conditions. It is also investigating a combined AR/VR for training simulation applications and experimenting innovative hardware, such as haptic controllers, for improved interaction,”

Alul says. The future is here.

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Schüco will display its panoramic corner element (6 m x 3 m), with integrated pivot door and façade at Windows, Doors & Facades Event 2018. The German company will also present its updated Fabrication Data Centre & Virtual Construction Lab, fire rated doors and automation solutions at the exhibition. 

Windows, Doors & Facades will run from 23 to 25 September 2018 at the Dubai World Trade Centre, with Schüco as Titanium Sponsor.

Over 180 companies will display their products from around the globe, across eight dedicated sectors: Aluminum Composite Panel, Doors, Hardware, Machinery, Raw materials, Rollers & Shutters, Service Providers & Windows.

The third edition of the exhibition will also feature free certified educational sessions and a new Architects’ Club. To know more, visit

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About Schüco

Based in Bielefeld, Schüco International KG develops and sells system solutions for windows, doors and façades. With more than 4750 employees worldwide, the company strives to be the industry leader in terms of technology and service today and in the future. In addition to innovative products for residential and commercial buildings, the building envelope specialist offers consultation and digital solutions for all phases of a building project – from the initial idea through to design, fabrication and installation. For more information, visit

About Windows, Doors & Facades Event

Windows Doors & Facades Event (WDF) is the largest dedicated platform for the windows, doors and facades industry in the Middle East. Organized by dmg events, the exhibition runs from 23 to 25 September 2018 at the Dubai World Trade Centre.

The third edition of WDF will host over 180 companies from around the world, also featuring free certified educational sessions and the new Architects’ Club.

For more information, visit

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit

About DMGT

DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1 billion.