In talks with Dr. Shetha Alzubaidi, Chief Executive Officer & Partner, Brookson Project Management

The Big 5 hosts Dr. Shetha Alzubaidi, Chief Executive Officer & Partner at Brookson Project Management, as a Women in Construction Ambassador in 2021.

Dr. Shetha Alzubaidi
Dr. Shetha Alzubaidi

Here's what Dr. Shetha Alzubaidi revealed ahead of the Women in Construction Forum & Awards:

Women in Industry

The presence and status of women in engineering has improved dramatically over the last half century. However, the progression of professional women into positions of leadership has been slow. Many women have worked hard to take gender out of the equation to simply be recognized for their skills and talents.

Integrating leadership into one’s core identity is particularly challenging for women, who must establish credibility in a culture that is deeply conflicted about whether, when and how they should exercise authority. But powerful women are scarce.

Having said that, the industry has changed quite a lot for women and there are a lot more women on site now than there used to be. The culture has also changed, even the PPE (protective clothing) we wear has been tailored to fit women, with higher waisted trousers and the tops fit better.

Women supporting women

Gender diversity in the construction industry is shockingly poor. Women make up just 11% of the entire workforce, but even this figure includes many who work behind a desk, often in design, management, or secretarial roles. On building sites themselves, it is estimated that 99% of workers are men. Yet, despite everything, there is still reason to remain positive as with every challenge there is an opportunity. We shouldn’t be ashamed of being a woman, we should be comfortable being ourselves. The fact that there aren’t many women in construction differentiates us, as we get an opportunity to be role models and it’s a great industry to be part of.

The ability to reach gender parity within the construction sector lies partly with the women who have already made a name for themselves in the industry. By sharing their success stories, they are encouraging others to look at construction as trades for women. This is why the construction networking events such as The Big 5 Women in Construction Awards are so important.

Looking forward

With a concerted effort from key industry players there is a chance that more women will view a career in construction as a great one. Some of the successful D&I polices are eliminating derogatory behavior, bullying and harassment, as well as providing clear development and training opportunities to narrow the gender gap. Mentoring is also an effective way of retaining female staff and helping them climb the career ladder.

Construction has traditionally been thought of as male-dominated and if you were asked to name a female role model in the sector you’d probably be hard pressed to think of anyone. Here are some of the D&I ideas to support women empowerment in construction:

1. To treat staff fairly regardless of age, race, and gender;
​2. To offer flexible working policy in order to encourage mothers returning to work after maternity leave;
​3. To offer flexible working such as working from home;
​4. To fund training seminars for women and an inclusive leadership training programme;
​5. To assign career coaches and mentors to females;
​6. To improve gender pay equality




About Dr. Shetha Alzubaidi -

Dr. Shetha Al-Zubaidi is the CEO and partner of one of Alfahim Avenue Investment Group companies called Brookson Project Management. She has international experience in UK and the Middle East for full range of development management extending over twenty five years. Leading and managing a team that coordinates all issues relating to the design, development & construction activities of major projects.

From 1990 to August 2004 Dr. Shetha worked for leading consultancies in UK participating in different projects such as Capita Business Centre in Blackburn. From August 2004 to August 2007 Dr. Shetha worked for UAE leading real estate master developer, Nakheel, participating in different mega structure project such as Palm Jumeirah, Arabian Canal and Palm Deira. From August 2007 to February 2015 she worked with Al-Rajhi Group as Developments Director / Vice President in two real estate companies in UAE, Tatweer UAQ & Tameer Holding Investment. From February 2015 to June 2017 Dr Shetha worked as a Senior Vice President in Damac Properties leading international and national projects.

Dr. Shetha holds BSc in Civil Engineering. MSc in Environmental Geo-technology and PhD in Civil Engineering from UK.

Learn more about The Big 5 HERE

About The Big 5

The Big 5 is the construction event providing leading-edge innovation, knowledge, and business opportunities for industry players around the world to connect, grow, and succeed.

Taking place annually in Dubai since 1979, the event has launched hundreds of thousands of products boosting the expansion of emerging markets. It has facilitated partnerships, advanced knowledge and industry best practices, while serving as the gateway for international companies to access the Middle East, Africa and South Asia regions.

The Big 5 covers the full construction cycle; not only does it showcase products across dedicated sectors, it also runs alongside nine specialised events enabling industry professionals to source building solutions from around the globe for every stage of the construction projects: The Big 5 Heavy, Middle East Concrete, Windows, Doors & Facades Event, Gulf Glass, HVAC R Expo, The Big 5 Solar, Middle East Stone, the Urban Design & Landscape Expo, and FM Expo.

The event includes high-level summits, practical seminars, CPD-certified workshops, and The Big 5 Impact Awards to foster collaboration, support best practices, and provide effective solutions to today’s industry challenges.

The Big 5 is organised by dmg events and is free to attend for all pre-registered visitors. 


To know more, visit www.thebig5.ae

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.

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